Audi approached Factory Design Labs to pitch them on creating a new digital product that allowed dealers to build custom cars for their customers. While this work was just a pitch and never developed — the experience of creating a high-touch consumer product for Audi, from the ground up, and in a very short time frame was an experience to remember.
With just a two week timeline, we set out to create an app experience that felt intuitive and on brand.
We took the years of experience working with Audi and leveraged that knowledge to fine tune the needs of the dealer and matched it with the brand experience we were accustomed to building for Audi. Unfortunately our solution did not win out and this app never made it to market.
